William Smolen is a brand builder, business operator, and product marketer.

An entrepreneurial, creative and results-focused leader with over 18 years of experience building brands, evaluating existing operations for continuous improvement, and leading high-performing teams to implement strategies that increase product awareness, market share, sales and profitability in the beauty, CPG, fashion and design industries. Equally at home in startup or corporate environments, conveying a perspective blending left-brain analytical process with right-brain creativity and intuitive vision to build brands.